1/26/2006
Measure of a
Leader just released!
For Immediate Release
SPOTLIGHTING FOLLOWERS INSTEAD OF LEADERS, NEW BOOK
BY WORKPLACE PSYCHOLOGY GURU AUBREY DANIELS
CHALLENGES AMERICA TO REDEFINE LEADERSHIP
Groundbreaking Book Reveals Scientific
Solution to Leadership Crisis
MEASURE OF A LEADER
By Aubrey Daniels, Ph.D., and James Daniels,
M.A.
Performance Management Publications
Publication date: January 9, 2006
ISBN: 0-937100-11-0
Hard cover, $21.95 US; 207 pages
Atlanta, November 22, 2005 – With
executives being replaced a rate of one per
day and confidence in government at record
lows, a new book says America’s looking in
the wrong places to solve our leadership
crisis.
Rather than obsessing over so-called
leadership qualities like personality,
profits, and charisma, MEASURE OF A
LEADER urges American business,
media, and education to refocus attention
where power truly resides – with followers.
Breaking new ground by applying
behavioral science to the study of
leadership, Aubrey Daniels and James Daniels
– the world’s foremost authorities on human
behavior in the workplace – reveal how
anyone can develop effective leadership
skills by observing and understanding the
behavior of their followers.
“Behavior is at the heart of everything
in business from meeting deadlines to
increasing profits to making ethical
decisions, yet business books rarely explore
behavior in a meaningful way,” says Daniels,
best known for his business classic
Bringing Out the Best in People. “By
understanding what drives and shapes the
behavior of followers, leaders can create a
workplace where everyone chooses to live out
the mission, vision, and values of the
organization.”
Turning conventional wisdom about
leadership on its head, MEASURE OF A
LEADER provides readers with tested,
scientifically grounded methods for
increasing leadership impact on followers,
including how to:
Build leadership skills that leave a
legacy
Inspire others to go above and beyond
the call of duty
Create profitable habits™
and optimize performance at every level of
an organization
MEASURE OF A LEADER’s
solutions are rooted in Daniels’ “twelve
measures”, indicators that provide the best
possible forecast of a leader’s impact on
the growth of the business, on the customers
and the marketplace, and on his or her
legacy. The measures are presented in four
key categories:
Momentum: Followers responding
positively to the leader’s direction
Commitment: Followers focused on the
leader’s goals
Initiative: Followers working together
Reciprocity: Followers collectively
working with the leader
An unprecedented, groundbreaking approach
to the science of leadership, MEASURE
OF A LEADER is an indispensable resource
for any aspiring leader—and a lasting
solution to the leadership debacle
threatening American business.
About the authors
Aubrey Daniels is the author of three
best-selling books widely recognized as
management classics: Bringing out the Best
in People: How to Apply the Astonishing
Power of Positive Reinforcement (1999), as
well as Other People’s Habits (2000) and
Performance Management: Changing Behavior
That Drives Organizational Effectiveness
(2004).
His management consulting firm, Aubrey
Daniels International (ADI), works with
business leaders such as DaimlerChrysler,
Blue Cross Blue Shield, NASA, Roche
Laboratories, and Westinghouse to develop
management strategies that reinforce
critical behaviors vital to their long-term
success. Headquartered in Atlanta, the firm
was founded in 1978.
A passionate thought leader, sought-after
speaker, and internationally recognized
expert on management, leadership, and
workplace issues, Daniels has been featured
in USA Today, The Wall Street Journal, The
New York Times, The Washington Post,
Fortune, CNN, and CNBC.
James E. Daniels is Vice President and a
Senior Consultant with Aubrey Daniels
International. He has developed productivity
and quality improvement systems for
corporations in the United States, Canada,
South America, Australia, and Europe. He is
co-author of the definitive behavioral text
Performance Management: Changing Behavior
that Drives Organizational Effectiveness
(Performance Management Publications).
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